Instagram Hashtags: To Use or Not To Use?
To use or not to use hashtags? If you want to increase your reach, page visits, impressions, following and engagement on Instagram then...
H&M Struggles to Survive the Social Media Backlash
OVERVIEW On January 7, 2018, clothing retailer H&M was publicly criticized after launching a product image of a young black boy wearing a...
Jab, Jab, Jab, Right Hook:
With all of the media clutter these days it can be hard to break through the noise and make your message stand out from the rest. Gary...
Analyzing Gymshark's Brilliant Social Media Strategy
Health and fitness are two of my many passions in life. Starting off on my fitness journey I decided to follow fitness bloggers on...
What's so Likeable About Social Media?
You try this amazing new product and need to shout from the rooftops about just how spectacular it really is. You tell all your friends...
